Origination: the geographies of brands and branding

Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array of ideoscapes that permeate and at times drive transformation of the lived experiences of consumers and fabrics of societies (e.g. Eckhardt and Mahi 2004; Schroeder and Salzer-Mörling 2006; Izberk-Bilgin 2012; Scaraboto and Fischer 2013). Among these, brands’ place associations – i.e. meanings construed through a brand's links to actual or imaginary locations one conjures up in mind (Papadopoulos et al. 2011) – continuingly receive much attention from marketing research. However, whilst acknowledging the complexity of the notion of place concept, majority of the extant research so far focused on national place associations and their role in consumer–brand relationships (e.g. see Heslop and Papadopoulos 1993; Askegaard and Ger 1998; Papadopoulos and Heslop 2003; Balabanis and Diamantopoulos 2004, 2008; Herz and Diamantopoulos 2013a, 2013b). In Origination: The Geographies of Brands and Branding, Andy Pike masterfully unpacks this gap in our understanding of brands and their meanings and offers the concept of origination as means for a more critical theorisation and study of multifaceted spatial dimensions of brand meanings. The book is part of the Royal Geographical Society–Institute of British Geographers series from Wiley

On decomposing the ‘thick’ and the ‘thin’ for measuring cosmopolitanism in multicultural marketplaces: Why unpacking the foreign and global aspects of cosmopolitanism matters

Cosmopolitanism as a phenomenon evolved such that in one given locale, individuals’ conceptions of ‘cultural others’ may or may not be constrained to this locale’s boundaries. This can be attributed to many national markets emerging as multicultural marketplaces, for example, environments of intra-nationally diverse cultural composition that are transnationally connected to cultures in other locales. From consumption perspective, such evolution of consumer environments and resultant evolved nature of cosmopolitan outlook inform distinctly divergent expectations and responses to cultural associations assigned to consumer goods and experiences. This chapter reviews these developments against extant consumer cosmopolitanism measurement scales. It posits that multicultural marketplaces’ paradigm necessitates decomposition of these measures to reflect the transnational (‘thin’) and intra-national (‘thick’) dimensions of cosmopolitanism construct

Broaden your Reach: Instant Messaging from the Reference Desk-It\u27s Worth It!

On January 23, 2006, the Scott Memorial Library started a pilot period offering Instant Messaging, first using AOL Instant Messenger (AIM), MSN and YAHOO! and then adding GoogleTalk and Meebo chat from our library web site. Our poster outlines lessons learned and successful strategies for implementing Instant Messaging simply and easily. In addition, we share analyzed data from the transcripts

On the asymmetric zero-range in the rarefaction fan

We consider the one-dimensional asymmetric zero-range process starting from a step decreasing profile. In the hydrodynamic limit this initial condition leads to the rarefaction fan of the associated hydrodynamic equation. Under this initial condition and for totally asymmetric jumps, we show that the weighted sum of joint probabilities for second class particles sharing the same site is convergent and we compute its limit. For partially asymmetric jumps we derive the Law of Large Numbers for the position of a second class particle under the initial configuration in which all the positive sites are empty, all the negative sites are occupied with infinitely many first class particles and with a single second class particle at the origin. Moreover, we prove that among the infinite characteristics emanating from the position of the second class particle, this particle chooses randomly one of them. The randomness is given in terms of the weak solution of the hydrodynamic equation through some sort of renormalization function. By coupling the zero-range with the exclusion process we derive some limiting laws for more general initial conditions.Comment: 22 pages, to appear in Journal of Statistical Physic

Feeding the fledgling repository: starting an institutional repository at an academic health sciences library.

In 2005, the Scott Memorial Library at Thomas Jefferson University started an institutional repository (IR), the Jefferson Digital Commons (JDC) . Originally intended as a showcase for faculty scholarship, it has evolved to serve also as a university press for original journals and newsletters, and as an institutional archive. Many lessons have been learned about marketing techniques, common IR issues, and advantages of an IR for a library. IR recruitment has come to be viewed as yet another form of collection development and has been integrated into all forms of the Library\u27s outreach. Jefferson\u27s academic health sciences environment has proven similar to other academic environments on issues of acceptance and participation

Challenges and Opportunities for Medical Institutional Repositories

Thomas Jefferson University Library and University of Massachusetts Medical School Library have two important things in common: successful institutional repositories and experienced library leaders that developed them. Please join Dan Kipnis and Ann Koopman of Thomas Jefferson University, and Lisa Palmer of University of Massachusetts Medical School for a free webinar on institutional repositories (IRs) at medical schools. Speakers will explore how each organization decided to start an IR, how the IRs have evolved, unique IR collections, successful partnerships, challenges and opportunities, and the future of medical IRs

Grasping the Links in the Chain: Understanding the Unintended Consequences of International Counter-Narcotics Measures for the EU

No abstract available

Non equilibrium current fluctuations in stochastic lattice gases

We study current fluctuations in lattice gases in the macroscopic limit extending the dynamic approach for density fluctuations developed in previous articles. More precisely, we establish a large deviation principle for a space-time fluctuation $j$ of the empirical current with a rate functional \mc I (j). We then estimate the probability of a fluctuation of the average current over a large time interval; this probability can be obtained by solving a variational problem for the functional \mc I . We discuss several possible scenarios, interpreted as dynamical phase transitions, for this variational problem. They actually occur in specific models. We finally discuss the time reversal properties of \mc I and derive a fluctuation relationship akin to the Gallavotti-Cohen theorem for the entropy production.Comment: 36 Pages, No figur

Replacement for the 10 page paper? A pilot project using blogs and wikis for a collaborative EBM assignment in a 3rd year internal medical clerkship

Objective Pilot a group assignment using blogs and wikis to develop evidence-based medicine skills in third year medical students on an internal medicine clerkship. Instead of the clerkship’s previous individual ten-page paper assignment, the students were divided into four groups of sixteen. During the clerkship, students are on geographically dispersed rotations. The earlier ten-page paper had required the students to complete a patient history and physical write-up. With the pilot project, each group was assigned a librarian and a physician faculty mentor. Each student recorded on the blog a clinical scenario and question they encountered. They were encouraged to communicate with the librarian to construct a well formed clinical question. Each student group then came to consensus on which question to pursue and collaborated on a wiki including a list of citations to the best available evidence, a critique of the studies, and implications for the patient

Nonequilibrium phase transition in a non integrable zero-range process

The present work is an endeavour to determine analytically features of the stationary measure of a non-integrable zero-range process, and to investigate the possible existence of phase transitions for such a nonequilibrium model. The rates defining the model do not satisfy the constraints necessary for the stationary measure to be a product measure. Even in the absence of a drive, detailed balance with respect to this measure is violated. Analytical and numerical investigations on the complete graph demonstrate the existence of a first-order phase transition between a fluid phase and a condensed phase, where a single site has macroscopic occupation. The transition is sudden from an imbalanced fluid where both species have densities larger than the critical density, to a critical neutral fluid and an imbalanced condensate